Pricing & house plans
Seat values, price bands and capacity plans that balance access with commercial ambition.
A CREATIVE HOUSE FOR THEATRE
LONDON & BEYOND
MAKE A
SCENE.
Your show.
Everyone’s
next obsession.
Marketing. Social. Ticketing.
For theatre that deserves an audience.
SH / 01BUILT FOR THE SPOTLIGHT
s.01 / THE HOUSE
The show starts
before the curtain.
That first glimpse. The clip you send a friend. The moment “we should go” becomes “we’ve booked”.
We’re Steelhouse, a marketing, social media and ticketing company for theatre. We connect the creative energy of your production with the people who need to see it.
From a new musical finding its voice to a play taking its next big step, we bring creative campaigns and commercial thinking together. From the first post to the final ticket sold.
FOR PLAYS. FOR MUSICALS. FOR THE LIVE MOMENT.Meet your next campaign
THE EXPERIENCE BEHIND THE HOUSE
Big-show experience.
Your show’s advantage.
Led by James Steel. Theatre in our bones. The box office in our sights.
James worked on the London launch of Harry Potter and the Cursed Child and on Everybody’s Talking About Jamie. As Ticketing Manager at the Roundhouse, he oversaw ticketing for major international productions including Fuerza Bruta and Fashion Freak Show.
That experience shapes Steelhouse: creative that understands the audience, and commercial thinking that understands the house.
✳02 / WHAT WE DO
The whole show.
Every channel.
Big-picture thinking. Sleeves-rolled-up doing.
A joined-up campaign from first look to final bow.
01Strategy & positioning
Find your audience. Find your angle. Give every part of your campaign a clear job to do, with a plan that understands your show, your budget and your box office.
- Audience & positioning
- Campaign planning
- Messaging & tone of voice
- Launch strategy
02Social & community
Give people a reason to follow, share and come back. We shape your social presence around the personality of your production, building a conversation that keeps going between performances.
- Channel strategy
- Content calendars
- Day-to-day publishing
- Community management
03Content & creative
Take the energy in the rehearsal room and make it travel. From a first-look reveal to cast-led short-form content, we create material with a point of view and a reason to watch.
- Short-form video & reels
- Behind-the-scenes content
- Campaign artwork
- Copy & creative direction
04Paid media & audiences
Get the right creative in front of the right people. We plan, test and refine paid campaigns around a clear objective, connecting attention with the next step towards booking.
- Paid social
- Search campaigns
- Creative testing
- Campaign reporting
05Websites & email
Make the journey from discovery to booking feel effortless. Clear websites, compelling emails and a consistent identity give audiences the information and confidence to take a seat.
- Production websites
- Landing pages
- Email campaigns
- Booking journey reviews
06Influencers & partnerships
Put your show into the conversations that count. We find creators with a real connection to your audience and build partnerships that feel like a recommendation worth listening to.
- Creator casting & outreach
- Influencer campaign planning
- Briefing & content coordination
- Partnership reporting
s.03 / TICKETING & REVENUE
Make the noise.
Move the numbers.
Great campaigns build demand. Smart ticketing turns it into sales. We bring both sides of the box office together.
Dynamic revenue management
Responsive pricing, inventory and offers shaped around demand throughout the run.
Sales reporting & forecasting
Clear performance analysis, sales projections and practical recommendations for your next move.
Agents & distribution
Manage allocations, promotions and sales partners to broaden reach and protect yield.
Ticketing systems & venue set-up
Platform advice, seating configurations and box-office workflows built around your venue.
Tour operators & trade
Develop relationships and booking opportunities across domestic and international travel markets.
Schools & group bookings
Targeted sales plans and offers that help schools and groups find their way to your show.
Ticketing delivery
Hands-on support for on-sales, ticketing operations and the audience booking journey.
How healthy is your box office?
A focused sales review: what’s working, what’s holding you back and where to act next.
GOOD THEATRE SHOULD TRAVEL.SO SHOULD THE WORD.
FROM
“have you heard?”
TO “SEE YOU THERE.”
✳
Attention is the opening act.
Getting people into the room is the point.
s.04 / OUR APPROACH
Whatever your stage.
Let’s set the scene.
A full campaign or the piece you’re missing.
We build the team and the plan around your production.
STEELHOUSE / CAMPAIGN APPROACH01
YOUR NEXT
BIG THING
BIG THING
HERE
WE
GO.
Make an entrance.
Positioning, announcement creative, a clear on-sale plan and a launch that gives people something to talk about.
STEELHOUSE / CAMPAIGN APPROACH02
PASS
IT ON
IT ON
MAKE
THEM
CARE.
Give them a way in.
A distinctive social voice, content worth sharing and an active community around the people and stories behind your show.
STEELHOUSE / CAMPAIGN APPROACH03
STILL
TALKING
TALKING
KEEP
THE
BUZZ.
Keep the story alive.
Fresh creative, audience reactions and responsive campaigns that evolve with your production and its booking patterns.
✳05 / HOW WE WORK
House
rules.
The show comes first.
Your production has a personality. Your campaign should too. We start with what makes it worth seeing.
Make every piece count.
Every post, asset and advert needs a purpose. We agree the priorities, keep the plan clear and make the budget work hard.
Stay in the conversation.
Close collaboration, useful reporting and room to respond. We work with your producers, creatives and wider campaign team.
YOUR NEXT ACT STARTS HERENEW SHOW? BIG PLANS? GOOD.
LET’S MAKE
SOME NOISE.
Tell us what you’re making.
We’ll talk about how to get it seen.